Services
Brand Strategy
Identity
Creative Direction
Customer Analysis
Content Development
Website Design
UX – Visual Design
Photography
Advertising
The Challenge
This historic bank building underwent a massive transformation to become a residential apartment complex with commercial office space. A massive effort was put into the restoration to preserve all of the classic details of the 100 year old bank inside and out.
Our Approach
DerGarde provided marketing strategy and creative direction, starting with identifying the ideal target apartment user and developing content and media that will appeal to them the most. We created multiple layers of collateral that promoted the youthful and urban location as a feature. Focusing on the people that call downtown their home and why they chose to live, work and play in Bridgeport.
With historic preservation a constant concern, DerGarde created a brand everyone loved.
Brett Wilderman
Principal
© DerGarde. Marketing Strategy, Communication & Design. 