Services
Brand Strategy
Identity
Content Development
Website Design
UX – Visual Design
The Challenge
In a NYC commuter’s suburb bursting with new apartments opening almost every week, Shore Pointe represented the only opportunity with direct access to two major beach parks. Originally a mixed-use office and industrial building, the property needed extensive redevelopment and repositioning.
Our Approach
DerGarde worked with ownership and the architects to build branding and leasing collateral that will appeal to upper-middle-class empty nesters seeking comfort among the tranquility of parks and water views.
The campaign resonated with the local audience and helped drive interest.
Anthony Gaglio Jr.
Vice President
© DerGarde. Marketing Strategy, Communication & Design. 