![](https://dergarde.com/site/wp-content/uploads/2019/05/Tribus-logo-2a.png)
Services
Marketing Management
Brand Strategy
Identity
Content Development
Website Design
UX – Visual Design
Collateral System
Photography
![](https://dergarde.com/site/wp-content/uploads/2019/05/tribus_stationary.jpg)
![](https://dergarde.com/site/wp-content/uploads/2019/05/tribus_hard-hat.jpg)
![](https://dergarde.com/site/wp-content/uploads/2019/05/tribus_crane.jpg)
The Challenge
Tribus Construction emerged from the separate construction wing of a prominent real estate developer with years of experience transforming office buildings and working hand-in-hand with their tenants. The opportunity and timing to segment and separate business lines for independent advancement was right, but they lacked any form of name or identity.
![](https://dergarde.com/site/wp-content/uploads/2019/05/tribus_logo_2.jpg)
![](https://dergarde.com/site/wp-content/uploads/2019/05/tribus_signage-2a.jpg)
![](https://dergarde.com/site/wp-content/uploads/2019/05/tribus_book.jpg)
Our Approach
DerGarde partnered with the founding members of Tribus and provided a program to launch their new brand name in commercial construction. The goal was to achieve immediate acceptance as an established brand capable of outperforming well-known local competitors. Tribus has found immediate success in their sales and positioning strategy and is continuing their trajectory for growth.
![](https://dergarde.com/site/wp-content/uploads/2019/06/tribus_ipad.jpg)
![](https://dergarde.com/site/wp-content/uploads/2019/05/tribus_website-slides.jpg)
![](https://dergarde.com/site/wp-content/uploads/2019/06/tribus_website-desktop.jpg)
![](https://dergarde.com/site/wp-content/uploads/2019/06/quote-70.png)
DerGarde built our brand entirely around our core messaging; it fully supports our sales strategy.
Ryan McClay
President