Services
Identity
Content Development
Website Design
UX – Visual Design
The Challenge
WServices Group is a multi-site facilities manager with over 3,000 subcontractor partners throughout North America. The agency brief required a brand update to enhance their website presence to regional partners and create separation between their two primary service offerings – commercial cleaning and construction. In addition, all work provided required that it be easily managed internally by in-house marketing professionals.
Our Approach
DerGarde worked closely with WServices senior leadership team to provide a robust campaign around their specific needs. First, we explored their existing brand identity fundamentals, working through multiple iterations and style options to gain broad internal support. We then built an entirely new website, constructing everything on a flexible content management system to later be managed and maintained in-house. Once finalized, working master files and templates for all areas explored were provided to the in-house team along with ongoing support.
DerGarde was an integral partner in updating our branding and modernizing our website.
Matthew Whelan
President & CEO
© DerGarde. Marketing Strategy, Communication & Design. 